Inside the Warehouse: The Dave Matthews Band fan association

The Butter Room is thrilled to interview Ann McDaniel, the Director of the Warehouse, the official Dave Matthews Band fan association that is celebrating it’s tenth year at the end of 08! With Dave Matthews Band’s summer tour kicking off today at Post Gazette Pavilion in Burgettstown, PA, we felt it apropos to interview the person who runs the best fan club around. Ann moved to Charlottesville for her position as Director of the Warehouse in the fall of 2001. Originally from Birmingham, AL and a graduate of the University of the South (Sewanee) with a BS in Natural Resources, she loves calling Charlottesville home and admits to feeling blessed to have a job she loves!

You’ve been the Director of the DMB Warehouse since 2001. How did the opportunity come about?
Ann McDaniel: It was very serendipitous; I had been working in Athens, GA as Executive Director of an environmental nonprofit and was looking to move and for a change. I sent my resume to Coran Capshaw through mutual friends and the fan club director position had just become available. It was perfect timing, I flew up for the interview and moved to Charlottesville a month later.

The Warehouse has a pretty sizeable membership. What has been the secret to its success?
Ann: We have a steady loyal base of fans in the Warehouse fan association. We offer Warehouse members a nice allotment of tickets prior to public on sales; we send them a live fan club only release of songs each year and provide great customer service plus opportunities for meet and greets and ticket upgrades. All for the reasonable annual fee of $35.

What is a “day in the life” of running the Warehouse?
Ann: My day varies based on projects and the time of year. I run the Bama charity auctions, post updates to all sites: DMB, Warehouse, Facebook, MySpace, write and coordinate email blasts, assist with ticketing projects, respond to Warehouse emails and phone calls. The list goes on but those are the top activities that keep me plenty busy.

What are the favorite parts of your job, and how does it feel to have a job that tens of thousands would love to have?
Ann: My favorite part of the job is working with such a great, dedicated team and for such an amazing band of philanthropic artists. We work hard for DMB and we accomplish a lot. When I go to a Dave Matthews Band show and look around at the tens of thousands of fans enjoying themselves, it is a very proud moment as thousands of those fans are Warehouse members! I do not really ever think about having a job that others covet; my job may seem glamorous to those on the outside but trust me, it’s a lot of work!


DMB performing at The Concert for Virginia Tech on 9/6/07; photo by Todd Wickersty

The summer tour kicks off this week. Is there anything new and/or different that fans can expect this year?
Ann: Well, sadly, Butch Taylor is leaving DMB and he will be missed. On the bright side, DMB has been working in the studio with longtime friend Tim Reynolds, who will be joining the band on tour this summer. We are all hoping for a taste of some new material from the studio.

Approximately how many DMB shows had you seen before becoming Director of the Warehouse, and how many have you seen since? What have been your favorites and why?
Ann: My first DMB shows were right out of college in the mid 90s, the Georgia Theatre in Athens, the Fox Theatre in Atlanta. I truly do not know how many I’ve been to - I probably need to sit down and figure the total for posterity’s sake (ha ha). My favorite moments have occurred at the shows at Red Rocks, the Roseland Ballroom, Central Park and with friends at VA Beach and Shoreline. This summer I am greatly looking forward to the Greek Theatre shows, the last one is my birthday (and LeRoi’s :)

What other music have you been listening to lately and would recommend to our readers?
Ann: I LOVE In Rainbows by Radiohead, it’s been in heavy rotation for some time now (saw Radiohead in northern VA recently and it was 2 hours of perfection in spite of the chilly temps and incessant rain). I have also been listening to Frank by Amy Winehouse, KT Tunstall, My Morning Jacket (looking forward to the June 10th ATO release: Evil Urges). I listen to Radio Paradise at work almost daily and love their playlists which have introduced me to lots of artists.


DMB performing at The Concert for Virginia Tech on 9/6/07; photo by Todd Wickersty

I understand you are heavily involved with Bama Works, DMB’s charitable program in the Charlottesville area. What are some of the activities and charities that Bama Works supports?
Ann: There are way too many to list so I invite readers to check http://www.davematthewsband.com/bama/charities/. The most recent is the Bama Green project which encompasses all of the environmental efforts undertaken by the band while on the road, in the studio or at home. In addition to working with the band, the Bama Green Project is also dedicated to educating DMB fans around the world about how to take simple & positive environmental actions. More info may be found at www.reverbrock.org/dmb.

Dave Matthews Band should be highly commended for their work through Bama Works. They started a Village Recovery Fund after the terrible tsunami in Sri Lanka, they began the Bama Works Youth Initiative to educate high school children about philanthropy through hands-on education and execution of charitable projects, they supported and issued a challenge grant for the Habitat for Humanity Musician’s Village in New Orleans as well as distributed monies raised at the Red Rocks show for Katrina Relief to various relief charities. I could go on and on…

When you are not working, you are …
Ann: Working in my flower and vegetable gardens, taking photographs, seeing live music, enjoying delicious food and wine with my beau and friends! I also do a lot of volunteer work. I am court appointed special advocate with Piedmont CASA and work with children that are involved in abuse, neglect or custody cases. I have been involved with the Junior League of Charlottesville since ‘01 and recently completed my Charlottesville Albemarle Tree Steward training. Next on my list is becoming a certified Master Naturalist.